Carta Pura and Carta Varese – the similarity of the two names reflects a long-standing relationship. Both appellations are Italian, one signifies that the paper (carta) is fine and pure (pura), the other hints to the paper's origins in Northern Italy (Varese). Always having been one of our most significant papers Carta Varese seemed a good source of inspiration for our companie's name in the early nineties.
Within the past two decades we invested a lot of time and effort in the distribution of this paper which is printed in Florence. By now we have acquired so many customers from Norway to Spain, from Japan to Australia, that the paper has turned out to be a signature CARTA PURA product. This paper has become very well known worldwide due to the numerous sample booklets we have distributed. Most of our merchant clients carry it in their assortment; it has been the initiation of many long-term business relations.
With a successful product imitation is often a danger. Although some of the patterns are part of the general heritage of Italian culture and have a long tradition, others have been invented in the past century and printed only in this one Italian company. Therefore one can easily judge, if a paper really comes from Italy or if it is a cheap copy on white paper printed with inauthentic tones. Once having the real Carta Varese at hand you will recognize the difference, even more so when working with it in bookbinding.
The printing process of Carta Varese is elaborate. The two-way and multi-coloured papers are printed in a single-colour machine. Every colour is printed separately, so the paper sheets run through the machine several times, a method reminiscent of silk-screen printing. This is the reason why the colours of Carta Varese are so bright and dense even though it is an offset print.
Carta Varese is not only beautiful but also substantial. The base paper for the huge variety of patterns is a 100 g/qm ivory paper, uncoated and acid free. We carry a stock of about 120 different designs in Munich, in Italy there are many more patterns at our disposal. We also sell these at certain minimum amounts to some of our wholesale customers.
Carta Varese has a wide variety of applications, but first and foremost it is used as wrapping paper. Secondly, it is a very popular covering paper for boxes, albums, books and booklets. Sometimes it is called „cupboard paper“ as one can protect and decorate drawers and boards with it. It also serves as end paper in hiqh quality book productions. Additionally, Carta Varese is used as Origami, collage, decoration, doll's house material and in many other applications.
A colourful variation which is usually covered with gold pigments is the so-called Carta Fiorentina, the Florentine paper. It is printed at the same location as Carta Varese with the same multi-printing technique, however, on a slightly different base paper with a stronger calendering. The typical gold sections within the patterns are printed by a special machine. After this, the papers have to dry several weeks so the pigments stay fixed on the surface giving the paper its special sheen.